In the early 1970s, there was a shift from studying attention mainly with auditory tasks to studying it mainly with visual tasks. A view that regards attention as a limited-capacity resource that can be directed toward various processes became popular. Kahneman’s (1973) model is the most well known of these unitary capacity or resource theories. According to this model, attention is a single resource that can be divided among different tasks in different amounts. The basic idea behind these models is that multiple tasks should produce interference when they compete for the limited capacity resources. Also, in this time period, the first controlled experiments that used psychophysiological techniques to study attention were conducted on humans. These experiments used methods that allow brain activity relating to the processing of a stimulus, called event related potentials, to be measured using electrodes placed on the scalp. In sum, the research during this period yielded considerable information about the mechanisms of attention.
